Partnerships, paid media,
and the tools I kept needing.

New market, no network, no local language. That’s what I get hired for.

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Portrait of Oussama Boudmarh
Companies, clients & institutions
Sponsoo
Ladenzeilepart of Axel Springer
Nikevia Ladenzeile
Adidasvia Ladenzeile
E.ONvia Creative Dock
Lufthansavia Creative Dock
Rohrbeck Heger — foresight & strategy by Creative Dock
TAPiO Management Advisory
East Coast Economic Region, MalaysiaECER · via TAPiO
Flanders Investment & Tradevia TAPiO
German Acceleratoraccelerator · Sponsoo
LaLigavia Sponsoo
WorkInGermany.io
Reached through the companies I worked for, not claimed as my own clients — each logo says which. Government agencies, economic corridors and diplomatic missions across APAC.
Conferences & industry events
OMRHamburg
Web SummitLisbon
The Next WebAmsterdam
VivaTechParis
E-commerce ExpoBerlin
Affiliate SummitCasablanca
Bits & PretzelsMunich
Selected highlights
3 countries
2 products
6+ yrs
4 langs

About me

At Sponsoo I owned internationalization — finding the deals, closing them, then building the team that serviced them. At Ladenzeile I ran the French market for a marketplace inside Axel Springer. At TAPiO in Kuala Lumpur I worked with economic corridors and trade missions. The pattern is the same each time: I get sent somewhere the company has no traction, and I find the way in. Lately I have been doing it for myself — workingermany.io is mine end to end, from positioning to the checkout page.

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Expertise

01
Partnerships & Business Development

Cold pitch to signed contract, in C-suite rooms. Six-figure deals closed at Sponsoo.

02
Performance Marketing & Paid Media

Google Ads, Shopping, Meta, TikTok — steered on ROAS, CPA and CTR. Programmatic certified.

03
Marketplace & E-commerce Growth

CPC/CPA models, advertiser onboarding, product feeds, affiliate networks, Shopify.

04
Marketing Automation & AI Workflows

Agentic workflows in n8n and Make wired to Claude, GPT and Gemini.

05
Market Entry & Institutional Relations

Cross-border expansion with public agencies and economic corridors. EN · FR · AR · DE.

Experience
2024 →
Independent
Digital Marketing & Automation Consultant · Hamburg, Düsseldorf & Casablanca
2024 – 25
Sponsoo
International Partnership Manager · Hamburg — six-figure close
2023
Ladenzeile Axel Springer
E-Commerce Consultant, France · Berlin
2021 – 23
Sponsoo
Internationalization Manager · Hamburg — 100+ brands signed and onboarded
2020
Creative Dock
Foresight & Innovation Consultant · Berlin
2019
TAPiO Advisory
Junior Associate & Team Leader · Kuala Lumpur
Reference

Oussama directly reported to me during his time at Sponsoo. I have gotten to know him as a versatile and diligent team worker who always delivers good results. He is smart, organized, and a good communicator. The combination of these skills enable him to perform well in a wide variety of functions.

If I had the opportunity to work together with Oussama again, I would do so without hesitating for a second.

Andreas Kitzing Andreas Kitzing CEO, Sponsoo Managed Oussama directly · June 2025
Credentials
Programmatic Advertising — The Trade Desk Performance Marketing & Digital Advertising — CU Boulder Negotiation training — Axel Springer HQ Kickstart International — German Accelerator MSc Marketing & Commercial Action — ENCG French & Arabic native · English near-native · German A2
Google Ads Google Analytics Google Tag Manager Looker Studio Meta Ads TikTok Ads Shopify HubSpot Semrush n8n Make Claude Gemini Notion

Portfolio

What I’ve built and run myself

01 and 02 are my own products — those screens are the real thing. 03 and 04 are client work under NDA, so they’re drawn as schematics with typical ranges rather than any one account’s numbers.

01
Own product · Founder & builder
WorkInGermany.io

A career-readiness platform for internationals targeting the German job market: a free 5-minute Job Readiness Score, free salary and visa tools, and a €99 personalised Germany Career Audit. Built end to end — positioning, product, content, SEO, funnel and automation.

Readiness ScoreSalary SimulatorBrutto-NettoOpportunity CardJob boardCareer Accelerator
Visit
Job readiness score
78
CV & profile92
German level54
Visa pathway81
Ready to apply · 3 gaps to close
Salary simulator · Brutto → Netto
€65,000BerlinClass 1
€3,412net / month
Income tax€1,142
Health & care€584
Pension & unemployment€625
Compare 12 cities · export as PDF
workingermany.io
The WorkInGermany.io homepage
02
Own product Shipped · open source
EAA Scanner

The European Accessibility Act now applies to consumer-facing e-commerce — and most brands don’t know where they stand. The scanner samples three page templates, runs axe-core and Lighthouse against them, maps what it finds onto 16 WCAG 2.1 AA / EN 301 549 checkpoints, and renders a branded PDF a non-technical buyer can act on. Findings are split into machine-proven and needs-manual-check, because these reports go to people who didn’t ask for them.

EAA / EN 301 549WCAG 2.1 AAaxe-core + Lighthouse16 checkpointsBranded PDFMIT licensed
View the code
Snapshot score
62
Issues found5
Needs manual check3
No issues detected8
16 checkpoints · internal prioritisation number, not a compliance score
Findings by clause
1.4.3 Contrast (minimum)7
4.1.2 Name, role, value5
2.4.7 Focus visible4
1.1.1 Non-text content3
3.3.2 Labels or instructions2
Each finding maps to the EN 301 549 clause
127.0.0.1:4321 · EAA Scanner
Re-scan
The EAA Scanner interface
03
Freelance · Performance marketing
Paid Media for E-commerce

Google Ads, Shopping, Meta and TikTok for e-commerce clients — feed optimisation in Merchant Center, Shopify management, ROAS and CPA steering in GA4.

Google AdsMerchant CenterMeta & TikTokGA4ShopifySEO
Talk paid media
What I steer on
4–6×ROAS
€12–16CPA
€50k+Monthly spend
Blended target set per account, then steered weekly
Channel mix
Google Search5–6×
Shopping / PMax4–5×
Meta3–4×
TikTok2–3×
Feed kept clean in Merchant Center — disapprovals caught early
Revenue vs ad spend · the trajectory I aim for
RevenueAd spend
Revenue climbs while spend stays flat — feed fixes, negative lists and budget shifts
04
Freelance · Marketing automation
AI Workflows & Automation

Agentic workflows in n8n and Make wired to Claude, ChatGPT and Gemini: content pipelines, market research, lead enrichment and client reporting that run without me.

n8nMakeClaudePrompt engineeringCRM syncReporting
Talk automation
Run history
Market research digest06:00 ✓
Lead enrichment · new records08:15 ✓
Client reporting · all accountsMon ✓
Runs unattended · ~9h/week returned
Workflow · lead enrichment
Webhook · new leadtrigger
Enrich company dataHTTP
Claude · qualify & summariseLLM
CRM upsert + Slack alertoutput
What the weekly brief writes by itself
Weekly brief — client account

Spend down slightly, revenue up double digits. PMax carried growth; Meta prospecting fell below target and was capped.

Recommended next
01 Shift budget from Meta prospecting to PMaxhigh
02 Split best-selling SKUs into their own asset grouphigh
03 Refresh creatives that passed the frequency capmed
04 Add negative keywords from last week’s search termsmed
05 Pause the two ad groups under 1.5× ROASlow
Watching

Feed disapprovals cleared Tuesday. Two SKUs still missing GTINs — flagged to the client, not blocking.

21Live workflows
~9hSaved / week
0Manual reports
Channel movement
PMax+18%
Google Search+4%
Meta prospecting−22%
Next run
Market research digestTue 06:00
Lead enrichmenton webhook
Client reportingMon 07:00
Drafted, formatted and delivered before the Monday call — unattended